Product Strategy & Design

Find the right solution for the right problem with us! A winding, often iterative and decisive process of idea generation precedes the start of product development. We provide the common thread from the vision to a sustainable business model to a fully developed solution concept. As selective support or from A to Z.

Successful product development through methodical innovation

A product can fail at many points on its way to the market: the management does not want to realise a good idea, the business model is not viable or financial bottlenecks occur during development. Sometimes the project partners get in the way or the product is simply not well received on the market. Perhaps because it doesn’t stand out from the competition?

These problems can be tackled and defused in a preliminary project.

From the vision to a fully developed solution concept

Based on our own experience and best practices, we have developed a methodology that enables well-founded and documented decisions to be made at an early stage of the project. The aim is to systematically transform visions and product ideas into realisable concepts and sustainable business models. All relevant aspects are considered in terms of technical feasibility, benefits and profitability:

  • Analysing the market environment, stakeholders, company and portfolio
  • Determining the value proposition, target market and target group
  • Consideration of different solution variants
  • Economic feasibility analysis and development of a business model
  • Verification of the solution concept through feasibility studies, functional models and prototypes

Feasability, Desirability and Viability

This process results in a robust and coherent solution concept that lays the foundation for successful implementation. It defines clear objectives, serves as a common point of reference for all project participants and provides a basis for all subsequent decisions.

Our “Product Strategy & Design” service is aimed at customers in the early project phase

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  • Discover potential

    We scrutinise your company and its environment and uncover potential: be it for new developments, innovative business models, expansion or restructuring of your product range or internal process innovations.

  • From problem to solution

    Together, we gather all the relevant information and define what the product should be able to do. We then develop various solution approaches and work out the optimal ones until the final solution concept is finalised - as a solid basis for implementation!

  • Get a second opinion

    We review your product idea or solution concept and assess the status: Are you ready for implementation? Have all risks been sufficiently considered? Are all requirements clearly defined? The result is a clear recommendation on how to proceed.

Procedure with proven methodology

Inspired by well-known frameworks such as “Double Diamond” and “Design Thinking”, we proceed in two steps:

  • Firstly, we work with our clients to find out what a solution to be developed should do – i.e. which specific problem is to be solved. The environment, including the company, product portfolio and market, is analysed to identify all relevant needs, stakeholders and processes.
  • Based on this, various solution approaches are developed, combined, compared and evaluated. The most promising solution variant is then developed further until it is sufficiently clearly described. The appropriate implementation plan is then drawn up and, where necessary, the solution concept is verified.

Double Diamond und Design Thinking

Our methodology is based on various established concepts, which we adapt to each specific project.

The right tools

Tools such as the “jobs-to-be-done framework” help us to better understand the needs of the target group. In addition to the main tasks that our target group would like to perform with our product, we also analyse related tasks and emotional and social aspects of their “job”. This allows us to create a product that fits perfectly into the user’s processes.

When developing business models, the HSG’s “Magic Triangle” or the “Business Model Canvas”, for example, help us to present initial ideas clearly, scrutinise them and define the four cornerstones of “value proposition”, “target customer”, “value chain” and “revenue mechanics” in a targeted manner.
Depending on requirements, we use other tools such as the stakeholder map, personas, feasibility studies, market analyses and profitability analyses and build functional models and prototypes. In doing so, we adapt flexibly to the needs and structures of our customers.

Current projects

Blockchain for safety-critical interlocking logic

Blockchain makes it possible to run several computers in a network and thus increase reliability. Particularly in safety-critical areas such as ... More

AI at the edge – counting cells

SCS developed a deep learning algorithm that determines the number of cells on an image in the microscopy system. The AI was adapted for use "at the ... More

Digitisation of cable plans

SCS wins an international ideas competition and supports Danish railways in the digitisation of cable plans. The information density of the cable ... More

With vision for pioneering weld seam inspection

Reliable weld seams are important for piping systems in the semiconductor industry. To test this quality, SCS has developed an innovative vision ... More

Your advantages with a preliminary project with SCS

  • 30 years of successful product development in software and electronics
  • 130 developers offer access to broad technological and industry expertise
  • We support you from the initial idea through to implementation and operation
  • Over 2000 successfully realised projects within SCS
  • We offer an external, independent view and are not tied to specific suppliers or technologies
  • The project results, especially IP, belong to the customer

After completion of the preliminary project with SCS, all options for continuation are open to you. The solution concept contains all the information you need to further develop and implement the solution internally or with other partners. Depending on the topic, you may also have the option of relying on SCS for implementation. This allows you to benefit from synergies.

Tobias Bleiker Product Strategy & Design How can I help you?